Joyce Yu

Product designer who builds

A software-engineering foundation applied across global enterprise platforms and 0-to-1 startups. I own the full lifecycle, from architecture to final UI to the code that ships it.

$3.5M revenue · 1.8M+ transactions · 500K new users

Currently designing and building ReDance, a local video player that helps dancers drill choreography with slow-motion, mirror flip, and A-B looping.

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Projects

Redesigning IKEA's in-store dining order flow across 25 stores — driving ¥25M in transactions.
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E-commerce

Redesigning IKEA's in-store dining order flow across 25 stores — driving ¥25M in transactions.

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Celebrating workout achievements for next-generation wearable devices
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Health & Fitness

Celebrating workout achievements for next-generation wearable devices

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Standardizing trust in AI-driven therapy flows.
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AI Healthcare

Standardizing trust in AI-driven therapy flows.

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0-to-1 MVP launch for a hyper-local marketplace.
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Marketplace App

0-to-1 MVP launch for a hyper-local marketplace.

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Self-Initiated

Independent ProjectComing Soon

Dancify

Mobile app for dance learners — designed and built independently

DesignDev
Dancify
Independent Project

TickTab

Chrome extension that brings priority-based task management to every new tab — designed and built independently

DesignDev
TickTab

Logic meets Empathy

I believe great design lives at the intersection of analytical thinking and human understanding. With a foundation in software engineering and human-centered design, I create digital experiences that are both technically sound and deeply empathetic to user needs.

When I'm not designing, I'm baking sourdough, dancing, or building my own apps — because I can't help but make things.

Joyce Yu