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Joyce Yu

Joyce Yu

Product designer who builds

Engineering foundation, design practice. I own the full stack — from research and architecture to the UI and the code that ships it.

Currently building ReDance — a practice player that helps dancers slow down, mirror, and loop choreography.

Projects

A solo-built iOS practice player that lets dancers slow down, mirror, and loop choreography.
ReDance
Self-Initiated · iOS

A solo-built iOS practice player that lets dancers slow down, mirror, and loop choreography.

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Redesigning IKEA's in-store dining order flow — driving $3.5M (RMB 25M) in transactions and 1.8M+ orders from 500K+ new users.
IKEA
E-commerce

Redesigning IKEA's in-store dining order flow — driving $3.5M (RMB 25M) in transactions and 1.8M+ orders from 500K+ new users.

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Celebrating workout achievements for next-generation wearable devices
Google / Fitbit
Health & Fitness

Celebrating workout achievements for next-generation wearable devices

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Standardizing trust in AI-driven therapy flows.
Leah Wellness
AI Healthcare

Standardizing trust in AI-driven therapy flows.

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0-to-1 MVP launch for a hyper-local marketplace.
YOYO
Marketplace App

0-to-1 MVP launch for a hyper-local marketplace.

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Built for fun

Self-initiated

TickTab

Chrome extension that brings priority-based task management to every new tab — designed and built independently

DesignDev

Professional designer. Amateur everything else.

When I'm not shipping products at work, I'm baking sourdough, choreographing dance sets, or building iOS apps that scratch my own itches — like ReDance, which started because I couldn't find a practice player I actually wanted to use.

Engineering background, design practice. I work best when I'm close to the problem: research, architecture, UI, and the code that ships it.

Joyce Yu — baking is just another way to make something